Since he took over the Ginkgo Red Broken Tea Factory in 1988, he has focused on the basic orientation of industrial characteristics, clustering, and extroverted, and skillfully played the "three cards" of ecological organic, tea tourism integration, and brand culture, and led the company to operate sincerely and roll. Develop and go to the world, and build a small workshop and processing plant into the first organic pearl tea production enterprise in Hubei Province and the first self-operated tea export enterprise in Enshi Prefecture. Becoming "the national key leading enterprise of agricultural industrialization", creating a new development model of tea industry in Hubei Province, he inherited and innovated, excavated the secrets of "Yihong" tea culture, and created the "Ginkgo" brand trademark as a famous trademark in Hubei Province. Enshi selenium tea and Hefeng tea "Zouma Cuihao" famous green tea and "Rongmeihong" black tea won the gold and silver awards of "Zhongcha cup, in 2020, it will be in the forefront of the national tea quality testing and evaluation, and become a good tea that people like. Research and development of "Floria" and "E'raki" export products continue to be in short supply in the international market and are favored by customers. The Group's sales revenue in 2020 will reach 0.246 billion yuan, of which 20.24 million US dollars will be earned from self-operated exports, making the Group's export earnings among the top tea processing enterprises in Hubei Province. Xinnong Group has been successively rated as "National Key Leading Enterprise of Agricultural Industrialization", "National Advanced Unit of Science and Technology for Promoting Agriculture and Village", "Top 100 Enterprises with Comprehensive Strength of China's Tea Industry", "National Four-Star Enterprise of Leisure Agriculture and Rural Tourism", "National" Ten Thousand Enterprises Helping Ten Thousand Villages "Precise Poverty Alleviation Action" Advanced Private Enterprise "," National Forest Health and Care Base Pilot Construction Unit "," tax credit grade taxpayers "," Hubei Province National Unity and Progress Demonstration Enterprise "and" Hubei Province Communist Party Member Management Demonstration Unit ".

He did not forget his original intention, kept his mission in mind, led farmers to open up wasteland and grow tea, and jointly build villages and enterprises to benefit the people. He created a new model of poverty alleviation in Hubei industry. In the process of enterprise development, he continuously introduced new measures for poverty alleviation in the tea industry. In 1992, he led more than 300 migrant workers to open up wasteland and grow tea in Mu'er Mountain. After years of struggle, he built Mu'er Mountain into the largest ecological tea base in China, known as "the most beautiful tea garden in China". Chen Zongmao, academician of the Chinese Academy of Sciences and famous tea expert at home and abroad, was nominated as "Wanli tea ceremony tea source" by the National Tourism Administration ". In 1996, he creatively put forward the idea of "relocation to help the poor". In three phases, 68 poor households and 338 poor households whose soil and water could not feed one side were relocated to the fungus mountain tea base to manage the tea garden to shake off poverty and become rich, making the fungus mountain tea base a national demonstration base for poverty alleviation through relocation. In 2015, he took the lead in responding to the call of the party and the state to explore and implement the "161" industrial poverty alleviation model of "company processing plants, professional cooperatives, bases, large households, employment, and e-commerce farmers", and actively participated in the "Thousands of Enterprises Helping Thousands of Villages" targeted poverty alleviation The action has helped 1458 households and 5303 people in the three townships of Zouma, Tielu and Wuli to increase their income and get rid of poverty, it has played an exemplary and leading role in promoting the accurate poverty alleviation of 23000 poor households and 71000 people in the county. A relatively perfect industrial poverty alleviation mechanism led by the government and the main force of enterprises has been formed, which has been included in the series of books on the 40th anniversary of Hubei reform and opening up, and has been selected as the "top 50 cases of social poverty alleviation in China". Therefore, the group was rated as "the national 'ten thousand enterprises help ten thousand villages' precision poverty alleviation action 'advanced private enterprise '".

In 2014, he established the "Zhou Jiran Model Worker Innovation Studio" under his personal name, leading the staff to carry out utility model technological innovation on existing equipment and obtaining 10 patents. He took the lead in promoting scientific research cooperation between colleges and enterprises, cooperated with the provincial academy of agricultural sciences to study new green prevention and control products for diseases and insect pests in tea gardens, and won the Hubei province "innovation and application of science and technology progress award" in September 2020 ".

He has successively won the honorary titles of "Enshi Prefecture Labor Model", "Enshi Prefecture Poverty Alleviation Model", "Top Ten Outstanding Tea Entrepreneurs in Hubei Province", "Top Ten Poverty Alleviation figures in China's Tea Industry", "Outstanding Builders of Socialism with Chinese characteristics in Hubei Province" and "good people in China.

Zhou Jiran, a minority entrepreneur, pioneer, and poverty alleviation person, is loyal to an industry, dances a leader, builds a strong brand, is rich in the hard work of the people, the deeds of strengthening the industry, and the feelings of sincere poverty alleviation It fully interprets the spirit of "dedication, integrity, and dedication", and also fully interprets the responsibility and responsibility of "Chinese good people, live out a Tujia Communist Party member of the wonderful, is the model of today's tea people.

Wang Xiaoping, former deputy director of the Standing Committee of the Enshi Prefecture People's Congress and secretary of the Hefeng County Party Committee, commented on him: high political position, new development concepts, strong pioneering consciousness, and strong feelings for the people.